Kameron
/ Overview
Kameron is a luxury multi-brand e-commerce platform representing iconic fashion houses such as Dolce & Gabbana, Saint Laurent, Balmain, and Polo Ralph Lauren in Ukraine. The platform redefines how customers experience high-end retail online — merging editorial aesthetics with intuitive commerce to reflect the sophistication of each brand it hosts.
/ Services
UX Research & Architecture · E-commerce Design · Creative Direction · Visual Identity & Digital Art Direction · Design System · User Interface
/ Role
Full-cycle design direction — from UX architecture and flow mapping to UI design and digital art direction.
I crafted an immersive homepage experience where each brand has its own visual universe, implemented interactive brand switching, and developed a refined shopping flow that feels personal and effortless.
The result is a clean, editorial interface that balances elegance and utility — elevating e-commerce into a storytelling experience./ Collaborators
/ Mockups
