/ work
Isaac Ely
/ industry
Fashion · E-commerce · Luxury
/ Client
Isaac Ely
/ Year
2024
/ About the project
/ Overview
A bespoke menswear brand known for precision and craftsmanship. The goal was to translate that physical experience into a refined editorial digital identity — one that feels as tailored as the garments themselves.
/ Services
UX Research · Competitive analysis · User Experience · User Interface · Visual Identity
/ Role
Researched user flows, mapped site architecture, and designed the full website interface. Created an editorial-style online store for ready-to-wear pieces, complemented by an innovative “Shop the Look” feature that allows customers to buy curated outfits directly from editorial imagery. The result blends luxury aesthetics with intuitive usability.
/ Collaborators
/ Mockups
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